Data analytics is becoming increasingly important in many fields, generating vast amounts of knowledge that may be applied. Tremendous advances in advanced algorithms, availability of cheap and powerful hardware, and generation of huge amounts of data on social media and other platforms have fueled the data market in the last decade. Data is now the “New Oil”. The insights gleaned from a judicious use of Data Analytics can help organizations improve their performance, plan better for the future, and give back to the society. Technologies involved with Data Analytics include Big Data, Data Warehouses, Cloud, and other applications and hardware. Applications of modern Data Analytics includes Predictive, Prescriptive, Descriptive, Cognitive, Enterprise Decision Management, Retail, Augmented, Web, and Call Analytics.