Prof. James’ research paper – ‘The effect of Hatha yoga intervention on students’ creative ability’ was published in the ABDC ‘A’ Category journal – Acta Psychologica, which discusses the effect of Hatha yoga intervention and how it significantly increases divergent thinking, a component of creativity, among people with no regular yoga practice.
Prof. Rajesh’s research paper ‘Barriers to Service Recovery in B2B Markets: A TISM Approach’ which was published in the ABDC ‘A’ Category journal – Journal of Business and Industrial Management, discusses about the critical area of service failure in B2B in the context of IT-based services and examines those factors that have greater influence on service recovery outcomes.
Prof. Ambika’s research paper – ‘Binge watching: An exploration of the role of technology’ was published in the ABDC ‘A’ Category journal – Psychology and Marketing. The study conceptualizes binge watching needs and examines their effect on the gratifications obtained from binge watching. The author apply the lens of uses and gratifications (U&G) theory for model development and test the model empirically, using data from two cities in India.
Prof. Ambika’s research paper – ‘Children in the digital world: exploring the role of parental–child attachment features in excessive online gaming’ was published in the ABDC ‘B’ Category journal – Young Consumer. This research aims to examine the role of parental attachment variables in enhancing children’s self-control behaviour in counteracting the adverse effects of excessive gaming.
Dr. Atish’s article ‘Curriculum 4.0 for Industry 4.0’ discusses about the tectonic shifts in the techno-socio-economic landscape and the digital revolution occurring in Industry 4.0, which is ushering in the shift from an industrial to a knowledge economy. The article discusses the main features of Curriculum 4.0, which will ensure that students are equipped with the skills to succeed in Industry 4.0.
The article was published in ‘Global Focus’, the business magazine of the European Foundation for Management Development (EFMD).
‘Human Analogy: A Framework for Brand Anatomy’ was published by Anand Narasimha, Professor-Brand Marketing at JAGSoM in www.afaqs.com, India’s leading marketing & advertising portal.
Prof. Anand’s article discusses the Human Analogy Framework which is defined as the key elements of a brand as a ‘person’. The article helps integrate and differentiate between concepts which are often confused with each other, like (brand) identity, positioning, personality and essence. It further goes on to arrive at a new definition for brand marketing and also provides a checklist for building a brand as a person.
The Research Resource Centre at JAGSoM was set up with the vision of enabling collaborative research among the faculty, students, and practitioners in India and across the globe.
The dynamic business environment, regulatory challenges and demographics of India, makes it an attractive hotspot for research in emerging markets, as well as in other areas of social sciences, humanities, and management research.
The strategic objectives of the Research Resource Centre are as follows: