Research & Knowledge

Research & Knowledge

JAGSoM’s Focus on Knowledge Creation

JAGSoM has positioned itself as a ‘Professional School’ which emphasizes teaching pedagogy and organizational impact, in preference to scholarly impact and research. Faculty members and students are actively involved in research to create and disseminate knowledge with a professional, practice-oriented focus.

Source: C. Ivory, P. Miskell, H. Shipton, A. White, K. Moeslein and A.Neely, The future of business schools in the UK: Finding a path tosuccess (London: Advanced Institute of Management Research, 2006).

JAGSoM has identified three distinct areas for thought leadership and aims to create, develop and disseminate ICs in these areas that have impact on practice, teaching and scholarship:

  • Service Excellence
  • New Age Start-Ups and Industry 4.0
  • Business Responsibility and Socio-Economic Impact
Publication Updates

JAGSoM Faculty members regularly publish their research works in top peer reviewed journals, with high impact on Business & Society including 3 papers in ABDC ‘A’ category journals in 2020 alone. Faculty Members regularly publish industry relevant articles in the Mainstream Media, in publications such as The Hindu, The Times of India and Business World.

A few select publications of the faculty in 2020 are highlighted:

Dr. Vittal Rangan
Associate Professor

Did you ever wonder ‘about the role customers play in impacting service performance of frontline employees’? Dr.Vittal Rangan research paper published in prestigious British Journal of Management, investigates supervisor support (an internal factor) and contact with beneficiaries (an external factor) influence on employee service performance. Employee gratitude is shown as an intervening mechanism explaining the results of the paper. Further, employees’ perception of the external prestige of their organization is a powerful force linking previous factors to service performance.
The authors’ work is motivated by the job characteristics model and social exchange theory.

Link :

Prof. Kewal Singh
Assistant Professor and Program Chair – BBA

Did you ever wonder ‘about the various asset pricing models and their explanatory powers for emerging market context’?

Prof. Kewal Singh‘s research paper published in International Journal of Managerial Finance, investigates the explanatory power of the Fama-French five-factor model and compares it to the other asset pricing models.
Contrary to the findings for the US, but similar to the Chinese stock market, the value factor is significant for the Indian stock market. Overall, the five-factor model and alternative four-factor model outperform the three-factor model.

To the best of the authors’ knowledge, this is the most comprehensive study using data from more than two decades.

Link :

Prof. Ratan Kumar
Assistant Professor

Did you ever wonder ‘about the factors that drive salespersons intentions to use social media’?

Prof RATAN KUMAR (PANDIT) research paper published in a top ranked marketing journal (Journal of Business and Industrial Marketing), proposes factors of social media usage by business-to-business (B2B) salespersons. The factors are spread across three levels – Organisational level (commitment and competence), Individual level (sales capability and social media competence) and social level (image, result demonstrability and subjective norms). The firms can use the results of this study in improving sales performance and customer satisfaction.
The paper draws on the interactional psychology model and extended technology acceptance model to explore the factors in an emerging market context

Link :

Prof. PS James

Prof. James’ research paper – ‘The effect of Hatha yoga intervention on students’ creative ability’ was published in the ABDC ‘A’ Category journal – Acta Psychologica, which discusses the effect of Hatha yoga intervention and how it significantly increases divergent thinking, a component of creativity, among people with no regular yoga practice

Research Paper

The effect of Hatha yoga intervention on students’ creative ability.

Prof. Rajesh Kumar
Associate Professor

Prof. Rajesh’s research paper ‘Barriers to Service Recovery in B2B Markets: A TISM Approach’ which was published in the ABDC ‘A’ Category journal – Journal of Business and Industrial Management, discusses about the critical area of service failure in B2B in the context of IT-based services and examines those factors that have greater influence on service recovery outcomes.

Research Paper

Barriers to service recovery in B2B markets: a TISM approach in the context of IT-based services

Prof. Ambika Prasad Nanda
Assistant  Professor

Prof. Ambika’s research paper – ‘Binge watching: An exploration of the role of technology’ was published in the ABDC ‘A’ Category journal – Psychology and Marketing. The study conceptualizes binge watching needs and examines their effect on the gratifications obtained from binge watching. The author apply the lens of uses and gratifications (U&G) theory for model development and test the model empirically, using data from two cities in India.

Research Paper

Binge watching: An exploration of the role of technology

Prof. Ambika’s research paper – ‘Children in the digital world: exploring the role of parental–child attachment features in excessive online gaming’ was published in the ABDC ‘B’ Category journal – Young Consumer. This research aims to examine the role of parental attachment variables in enhancing children’s self-control behaviour in counteracting the adverse effects of excessive gaming.

Research Paper

Children in the digital world: exploring the role of parental–child attachment features in excessive online gaming

Prof. Atish Chattopadhyay

Dr. Atish’s article ‘Curriculum 4.0 for Industry 4.0’ discusses about the tectonic shifts in the techno-socio-economic landscape and the digital revolution occurring in Industry 4.0, which is ushering in the shift from an industrial to a knowledge economy. The article discusses the main features of Curriculum 4.0, which will ensure that students are equipped with the skills to succeed in Industry 4.0.

The article was published in ‘Global Focus’, the business magazine of the European Foundation for Management Development (EFMD).


Curriculum 4.0 for Industry 4.0

Prof. Anand Narasimha

‘Human Analogy: A Framework for Brand Anatomy’ was published by Anand Narasimha, Professor-Brand Marketing at JAGSoM in, India’s leading marketing & advertising portal.

Prof. Anand’s article discusses the Human Analogy Framework which is defined as the key elements of a brand as a ‘person’. The article helps integrate and differentiate between concepts which are often confused with each other, like (brand) identity, positioning, personality and essence. It further goes on to arrive at a new definition for brand marketing and also provides a checklist for building a brand as a person.


Human analogy: a framework for brand anatomy

Edited Volumes

SIP White Paper Series

The top 6 student-faculty white papers of the PGDM 2019-21 Batch from their Social Immersion Projects (SIP) were selected through blind review process. These were then compiled and edited by Prof. Nina Jacob. The SIP White Paper Series: ‘The Impact Of Socially Responsible Business Education’ was published as an Edited Volume and was unveiled at the Founder’s Day celebrations.

Request For Problem (RFP) Edited Volume

The shortlisted White papers of the students of the PGDM 2019-21 Batch from their Request For Problem (RFP) projects were edited and were compiled into an Edited Volume – ‘Learning by Solving: A compilation of White Papers’.

Innovation Incubation (II) Edited Volume

The Edited Volume of selected Innovation Incubation projects of the PGDM 2019-21 Batch was compiled and edited by Prof. Kamalika Chakraborty. The Edited volume was published and unveiled during the Founder’s Day celebrations.

Research Resource Centre

The Research Resource Centre at JAGSOM was set up with the vision of enabling collaborative research among the faculty, students, and practitioners in India and across the globe.

The dynamic business environment, regulatory challenges and demographics of India, makes it an attractive hotspot for research in emerging markets, as well as in other areas of social sciences, humanities, and management research.

The strategic objectives of the Research Resource Centre are as follows:
  • New knowledge creation through the intellectual contribution activities of the faculty and Centres of Excellence of JAGSOM
  • Supporting the IC activities of the faculty and the Centres for establishing thought leadership in the impact areas of a) Practice b) Scholarship c) Pedagogy, to ensure maximum impact and visibility of the faculty & the business school.
  • Bolstering thought leadership & IC through collaborations with Corporates and International Academicians, for various collaborative research projects and studies.