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Marketing Technology, or MarTech, is the term used to describe the software and tools that marketers use to plan campaigns, execute them, and measure their success. Marketing technology tools make it possible for a company to streamline and automate marketing processes, collect and analyse data, and engage with its target audience in multiple ways. Through the continuous analysis that can help informed decision-making, MarTech has made marketing a far more cost-effective function.

Marketers are looking at technology as a bright spot. According to Gartner, Technology currently accounts for the largest proportion of marketing budgets (26.2%), compared to media (24.8%), in-house labour (24.5%) and agencies (23.7%). The increased MarTech budget means increased MarTech hires. Companies will need high-end experts for enhancing their existing MarTech strategy, as well as day-to-day specialists who know how to implement newly integrated platforms and applications.

JAGSoM is the only business school in India that offers students an opportunity to undertake a specialization in MarTech jointly with Darden School of Business, University of Virginia with an opportunity to work on industry problems in MarTech domain under learning by solving initiative. This track prepares the students to take up the roles in MarTech domain.

CAREER TRACK COURSES

  • Web Development,
    SEO, and SEM

  • Social Media Marketing and Content Development

  • Integrated Digital Campaigns and Programmatic Advertising

  • Digital Commerce

  • Marketing Technology : Digital Business and Customer Insights

  • Marketing Automation

  • Digital Content & Campaign Marketing

    Role/Indicative Designations

    SEM Manager; Performance Marketing Executive; Digital Marketing Manager; Digital Marketing Analyst; Digital Campaign Manager; Manager-Social Media & Content Marketing; Digital Experience Manager

    Competency

    • Requirement gathering and documentation
    • Project plan creation
    • Campaign operationalization
    • Channel management
    • Creativity

    Critical Skills

    •Proposal writing
    • Web content management - WordPress
    • Programmatic Advertising – Google Ads (keyword research, bidding, scheduling, reviewing)
    • Landing page design
    • Google Analytics – funnel tracking, CTR, Conversion, bounce rate measurement and remediation
    • Social media content management – Hootsuite/Tweet deck
    • Email Marketing – Mailchimp/Sendgrid
    • Soft skills – email, remote presentations, telephonic
    •Client presentations and reporting

    Intervention- Courses

    I. Web development, SEO & SEM
    • Designing website
    •Introduction to paid marketing
    •Ad words optimization
    II. Social Media Marketing and Content Development
    • Setting up and Evaluation of online display campaigns
    III. Integrated Digital Media Campaign and Programmatic Advertising
    •Online advertising ecosystem
    • CRM Application
    •Media Planning
    IV. Marketing Technology: Digital Business and Consumer Insights
    •Marketing mix models
    • Marketing media attribution
    V. Marketing Automation
    •Marketing Automation Tools

    Intervention- Certifications

    •HubSpot Inbound Google Analytics Adobe Marketo Professional/Oracle Eloqua Explorer
  • Performance Marketing

    Role/Indicative Designations

    SEM Manager; Performance Marketing Executive; Digital Marketing Manager; Digital Marketing Analyst; Digital Campaign Manager; Manager-Social Media & Content Marketing; Digital Experience Manager

    Competency

    • Requirement gathering and documentation
    • Project plan creation
    • Campaign operationalization
    • Channel management
    • Creativity

    Critical Skills

    •Proposal writing
    • Web content management - WordPress
    • Programmatic Advertising – Google Ads (keyword research, bidding, scheduling, reviewing)
    • Landing page design
    • Google Analytics – funnel tracking, CTR, Conversion, bounce rate measurement and remediation
    • Social media content management – Hootsuite/Tweet deck
    • Email Marketing – Mailchimp/Sendgrid
    • Soft skills – email, remote presentations, telephonic
    •Client presentations and reporting

    Intervention- Courses

    I. Web development, SEO & SEM
    • Designing website
    •Introduction to paid marketing
    •Ad words Optimization
    II. Social Media Marketing and Content Development
    • Setting up and Evaluation of online display campaigns
    III. Integrated Digital Media Campaign and Programmatic Advertising
    •Online advertising ecosystem
    • CRM Application
    •Media Planning
    IV. Marketing Technology: Digital Business and Consumer Insights
    •Marketing mix models
    • Marketing media attribution
    V. Marketing Automation
    •Marketing Automation Tools

    Intervention- Certifications

    •HubSpot Inbound Google Analytics Adobe Marketo Professional/Oracle Eloqua Explorer
  • E-Commerce Growth Marketing

    Role/Indicative Designations

    Associate Merchandiser; Category Marketing Manager; Growth Hacker

    Competency

    • Ensuring high-quality customer experience on the site through page merchandising
    • Traffic data analysis and recommending modifications, if required
    • Execute campaigns

    Critical Skills

    Merchandising - Excel Dashboards and Tableau, - Google Analytics, - Campaign Management

    Intervention- Courses

    I. Digital Commerce
    •Digital Merchandising
    • I. Digital Commerce
    II. Marketing Technology: Digital Business and Consumer Insights
    •Growing Digital Business
    •Marketing mix models
    •Marketing media attribution
    III. Marketing Automation
    •Marketing Automation Tools

    Role/Intervention- Certifications

    Adobe Marketo Professional/Oracle Eloqua Explorer
  • WEB DEVELOPMENT, SEO & SEM

    20 hours of classroom sessions

    1-2
    Basics of World Wide Web, Digital marketing platforms on Web, Defining Marketing Goals
    3-4
    Overview of various CMS platforms, Introduction to Wordpress
    5-6
    Designing Websites basic for managers: HTML, Javascript, XML, Interactive websites
    7-8
    Edit and Publish Webpages, Maintain Websites, Hosting services, Social media platforms and payment gateway integration
    9-10
    Search Engine Optimization: Introduction to Search Engines, Google AdWords: Introduction to Paid Marketing,
    11-12
    Keyword Research Methodology, Google Keyword Planner, New Keyword Ideas, Competition Analysis
    13-14
    Campaigns settings, AdGroup setup, Keyword Match Types, Keyword Research Tools, Understanding Ad Auction
    15-16
    Targeting, Retargeting, Placements Targeting, Demographics, Ad Formats and Sizes, Link to your website
  • SOCIAL MEDIA MARKETING & CONTENT DEVELOPMENT

    20 hours of classroom sessions

    1-2
    Social Media Channels: Facebook, LinkedIn, WhatsApp, Twitter, YouTube, Instagram, Snapchat, Portals like Quora;
    3-4
    Social media marketing tools (HootSuite, Facebook campaign management tools), Online advertising ecosystem, Impact of social media on SEO and SEM, HubSpot
    5-6
    Facebook Campaign Account Set up, Setting up campaign objectives, Campaign management
    7-8
    Evaluation of Online Display Campaigns (Facebook Analytics, Google Analytics), KPIs of Analytics (Visits, Bounce Rates, Traffic Management, Site speed)
    9-10
    Defining the social media content strategy, media budget optimization, pros and cons of various content types
    11-12
    Organizing and Planning content, content calendar, Automated posting tools, basic content development tools
    13-14
    Moderating content on social media (Dos and Don’ts), Influencer marketing, Viral videos
    15-16
    Setting up YouTube content account, tracking audience engagement (YouTube analytics), Reporting and optimizing content for audience engagement
  • INTEGRATED DIGITAL CAMPAIGNS & PROGRAMMATIC ADVERTISING

    20 hours of classroom sessions

    1-2
    Integrated media campaign framework, programmatic marketing, brand management in digital media campaigns
    3-4
    Media planning for digital media: budget allocation, objectives. Online advertising ecosystem
    5-6
    E-mail marketing using mail chimp, SEO off-page management basics, ROI in digital media
    7-8
    Programmatic Ad buying, Chatbot instant messaging, Latest trends in visual search (Google Lens)
    9-10
    CRM Application using SugarCRM/Similar tools
    11-12
    CRM-Marketing Automation Integration
    13-14
    Hootsuite social media integration and monitoring, Measure audience engagement in various social media platforms
    15-16
    Capstone project brief – Marketing Objectives, Channel selection, budgeted and actual spends, Lead conversions, Quality of leads, Competitor benchmarking
  • DIGITAL COMMERCE

    20 hours of classroom sessions

    1
    Planning for Digital Commerce
    2
    Choosing an E-commerce solution
    3-4
    Setting up a digital store
    5-6
    Choosing E-Commerce features
    7-8
    Digital merchandising
    9-11
    Category management
    12-13
    Online Product Promotion
    14-15
    Transaction and Website security
    16
    Site management and Performance Testing
  • MARKETING TECHNOLOGY: DIGITAL BUSINESS & CONSUMER INSIGHTS

    20 hours of classroom sessions

    1
    Introduction
    2
    Cluster analysis for Segmentation
    3-4
    Customer Acquisition in Digital Business
    5-6
    Marketing Mix Models
    7-9
    Growing Digital Business
    10
    Logistic Regression
    11
    Marketing Media Attribution
    12
    Designing Marketing Experiments
    13-15
    Systematic Inventive Thinking
    16
    Program debrief
  • MARKETING AUTOMATION

    20 hours of classroom sessions

    1-2
    MarTech Landscape Trends & Insights
    3-4
    MarTech Planning and Strategy
    5-8
    MarTech Platform, Apps & Ecosystems
    9-10
    MarTech Process & Operations- Agile Marketing, Growth Hacking
    11-12
    MarTech Process & Operations- Conversion Optimisation
    13-16
    MarTech Process & Operations- Marketing Automation Tools

Core Faculty

  • Prof. Rajkumar Venkatesan

    Professor of Business Administration, Darden School of Business, University of Virginia.

    Prof. Raj teaches "Marketing Technology Products," "Marketing Strategy" and Marketing Analytics at Darden School of Business, University of Virginia. Venkatesan's research focuses on analytics as it relates to marketing return on investment, customer lifetime value, mobile marketing and the global political economy.

  • Prof. Chip Ransler

    Lecturer, Darden School of Business, University of Virginia.

    Charles W. (Chip) Ransler IV is executive director of HackCville, a non-profit entrepreneurial talent accelerator in Charlottesville, Virginia. At HackCville, he leads strategy efforts and teaches both start-up techniques and digital marketing to high-potential UVA undergraduates

  • Dr. M. Sivagnanasundaram

    Associate Professor and Chair Marketing Area at JAGSoM

    Dr. Siva teaches Marketing Analytics, Marketing Research courses at JAGSoM. His research interests are Choice modelling, User generated content, and cause related marketing

  • Prof. Anand Narasimha

    Professor - Marketing at JAGSoM

    A corporate turned academician with over 30 years of leadership experience spanning Brand Marketing, Advertising, Consulting and Academics. He is an Alumnus of IIM Calcutta and BITS Pilani. He has successfully navigated leading Global and Indian brands, winning 2 Cannes and 3 EFFIE awards. In 2005, he was rated among the Top 50 Brand Marketing Professionals in the APAC region.

  • Prof. Rajesh Kumar

    Associate Professor- Marketing at JAGSoM

    Prof. Rajesh Kumar, a seasoned techno-marketing professional, brings with him more than 20 years of industry and teaching experience. He has built compelling brand experiences in services and in productized services in technology domain across different industries leveraging a mix of traditional and digital marketing realms.

  • Prof. Ambika Prasad Nanda

    Assistant Professor- Marketing at JAGSoM

    Ambika Prasad Nanda has submitted his doctoral thesis (ABD) on the topic “Essays in Financial Well-being: An Emerging Market perspective” at S.P.Jain Institute of Management and Research (SPJIMR) - Mumbai. Before starting his doctoral program, he had worked for twelve years in the industry in various roles in both services and manufacturing organizations.

REQUEST FOR PROBLEMS (RFP)
INDUSTRY PROJECTS

  • Company:

    Adarsh Developers

    Project Title:

    Developing desirability index for understanding purchase intention of luxury homes.

    Project Description

    This project is about developing a desirability index based on the customer expectations and preferences for amenities in luxury homes. The outcome of the project would be helpful for the company in deciding about the amenities in new projects.

  • Big basket

    Analysing the customer purchase behaviour for two product categories: Meat & fish, Beauty

    This project revolves around the need to understand channels of purchase & willingness to buy beauty and meat, fish categories from online platforms by segmenting customers into three defined cohorts for tier 1 cities.

  • Big Basket

    Analysing the customer purchase behaviour for the Milk category.

    This project involves understanding the triggers for non-customers purchases for the category of Milk by segmenting customers into three cohorts and understanding triggers current purchase behaviour and willingness to buy milk from online stores.

  • LoanTapFinancial Technologies

    Building marketing strategy for Loantap using tech tools

    This project is about use of Martech tools to effectively target customers and build awareness as well as drive engagement. Learning of Marketing tools used by the company and checking their readiness for the upcoming marketing campaign of the E2W marketplace

  • Ninjacart

    Analysis of inefficiencies of supply chain across source & destination market

    This project is about analysis of inefficiencies of supply chain across source & destination market for Onion. The inefficiencies consisting of unpredictable price variation for onion commodity, operational delay in both source as well as destination market. The ultimate aim of the project is to optimize the revenue for onion market by addressing all the gaps in the supply chain.

  • Numly Inc

    An Exploratory Study to Assess the Market Fit and Opportunity for Peer Coaching Based Co-Learning in India

    An Exploratory Study to Assess the Product-Market Fit for Peer Coaching based Co-Learning in Indian Enterprises. The study aims to understand and analyse the key challenges to help formulate a strategy for Numly to win in the Indian market. The process is to understand current L&D practices of Indian Enterprises in the context of Numly’ s offering and its perceived relevance. Recommending the way forward for Numly, to leverage the drivers and overcome the inhibitors.

  • Peakmind

    Developing GTM strategy for mental wellbeing product

    Go-to-Market strategy for Peakmind with regards to "Teens and wellbeing" through social media and conducting engagement programs. The main objective is to increase the followers in the social media handles of the organisation and to get sales by conducting free engagement sessions on well-being.

  • Peakmind

    Developing GTM strategy for emotional belonging product

    Go to market strategy for Peakmind (employee belongingness). The objective is to increase the brand awareness for the company on platforms like LinkedIn and to generate leads that were mainly HR managers of Companies.

  • Peakmind

    Developing GTM strategy for emotional upskilling product

    Go-to-Market strategy for Peakmind with regards to "Teens and upskilling" through social media and conducting engagement programs. The main objective is to increase the followers in the social media handles of the organisation and to get sales by conducting free engagement sessions on upskilling.

  • Pristine Organics

    Analysing the role of product quality and channel on customer purchase behaviour for organic food products

    This study aims to understand the consumer behaviour related to organic foods which includes their buying behaviour, brand loyalty, the role of packaging and their awareness or understanding about existing organic certifications. This study also explores perceived value of Blockchain certification (“provenance”) and price premium attributable to them.

  • TEG Analytics

    Talent Branding

    This project aims at attracting a potential pool of candidates who would be fit for the company also help in strategizing the expenses in activities that can give the best outcome and to consider 'Social Media Reach' as a simultaneous activity along with marketing plan with an allotted budget of Rs 2lakhs for Talent Branding.

  • XOXO day

    Building a GTM strategy for Integrated Product.

    Integrations are important component for any SaaS applications dealing with customer loyalty. Designing needful integration is a must to connect awesome digital incentives to companies' favourite platforms. By Integrating requisite platforms, this project aimed at increased customers that can accelerate Xoxoday’s profitability.

STUDENT PROFILES

  • ABHIJIT-PURAVANKARA

    Qualification: B.E/B. Tech

    Work Exp: N/A

    Contact: https://www.linkedin.com/in/abijith-puravankara

    Ninjacart: Analysis of inefficiencies of supply
    chain across source & destination market

    Other Projects and Accomplishments

    Research Incubation project on “Financial
    Impact of COVID-19 Pandemic: An Event
    Study on Indian Companies”

    Set up and organized Kanyathon
    E-gaming 2021

  • AKASH M.H

    Qualification: B.E/B. Tech

    Work Exp: N/A

    Contact: https://www.linkedin.com/in/akash-mh-b410251b3

    Big Basket: Analyzing the customer purchase behaviour for the Milk category.

    Other Projects and Accomplishments

    Innovation Incubation project on “Kirana Kart”

    Runner HULT Prize Competition 2020

  • AKSHAY PRANEET

    Qualification: B.com

    Work Exp: 13 Months, Dot Marketing, Social Media Executive

    Contact: http://www.linkedin.com/in/akshay-praneeth-624211119

    Numly, Inc: An Exploratory Study to Assess the Market Fit and Opportunity for Peer Coaching Based Co-Learning in India

    Other Projects and Accomplishments

    Research Incubation project on “Applying Artificial Intelligence (AI) to Create Powerful Brand Experiences: A Conceptual Framework”

  • ALDRIN D'CRUZ

    Qualification: B.E/B. Tech

    Work Exp: 2 years, Amazon, Risk investigator

    Contact: https://www.linkedin.com/in/aldrin-dcruz-83712ba4

    TEG Analytics : Talent Branding

    Other Projects and Accomplishments

    Innovation Incubation Project on “CaBee”

  • ANAMITRA MANDAL

    Qualification: Bsc

    Work Exp: -2 Years, Thomas Cook India Limited, Corporate Forex Sales Executive.
    -17 Weeks, ITC Gardenia, Bangalore, Training

    Contact: http://www.linkedin.com/IN/ANAMITRAMANDAL

    TEG Analytics :Talent Branding

    Other Projects and Accomplishments

    Research Incubation project on “Financial Impact of COVID-19 Pandemic: An Event Study on Indian Companies”

  • ANANTH JAMES

    Qualification:B.E/B. Tech

    Work Exp:N/A

    Contact: http://www.linkedin.com/in/ananthjames

    TEG Analytics: Talent Branding

    Other Projects and Accomplishments

    Research Incubation project on “Gamification in Marketing”

    Freelanced in Search Engine Optimization and Social Media Marketing projects.

  • ANKIT GUPTA

    Qualification: B.E/B. Tech

    Work Exp: N/A

    Contact: http://www.linkedin.com/in/ankit-gupta-b33b661b8

    Big Basket: Analysing the customer purchase behaviour for two product

    Categories: Meat & fish, Beauty

    Other Projects and Accomplishments

    Research Incubation project on “Enhancing Service Quality of Online Education Platforms”

    Winner of the campus round of the Hult Prize Competition

  • ASWATH.S

    Qualification: B.E/B. Tech

    Work Exp: 2.3 years, Rane Engine Valve Ltd, Senior Engineer

    Contact: http://www.linkedin.com/in/aswath-sampath-76b60118a/

    Numly, Inc.: An Exploratory Study to Assess the Market Fit and Opportunity for Peer Coaching Based Co-Learning in India

    Other Projects and Accomplishments

    Research Incubation project on “Applying Artificial Intelligence (AI) to Create Powerful Brand Experiences: A Conceptual Framework

    Winner in Intra-College Marketing Case study competition

  • AVOLUPATI SUNEEL KUMAR

    Qualification: Bsc

    Work Exp: 2 Months, Shine Projects, Business Development Intern

    Contact: http://www.linkedin.com/in/a-suneel-kumar-7b18921a3

    Adarsh Developers : Developing desirability index for understanding purchase intention of luxury homes.

    Other Projects and Accomplishments

    Innovation Incubation Project on Msand with Pebble Stones to provide customers with sand at good quality and affordable price.

  • BARUN JHA

    Qualification: B.E/B. Tech

    Work Exp: 4 Yrs., East India Udyog Ltd., Project Coordinator

    Contact: http://www.linkedin.com/in/barun-jha-47795a198/

    Big Basket: Analysing the customer purchase behaviour for two product

    Categories: Meat & fish, Beauty

    Other Projects and Accomplishments

    Research Incubation project on “Enhancing Service Quality of Online Education Platforms”

    Vice president- Internships and Placements

    Employee of the year- Appreciation certificate, EIUL Ltd.

  • BASABJIT SAHA

    Qualification: B.E/B. Tech

    Work Exp: N/A

    Contact: https://www.linkedin.com/in/basabjit-saha-21700a159

    Xoxo Day: - Building a GTM strategy for Integrated Product.

    Other Projects and Accomplishments

    Research Incubation project on “Building a GTM strategy for Integrated Products of XOXODAY”

  • BELGAMWAR VARUN PRASHANT

    Qualification: B.E/B. Tech

    Work Exp:6 weeks, Opulent Infotech, Business Development Executive

    Contact: http://www.linkedin.com/in/varun-belgamwar-279032172/

    TEG Analytics:Talent Branding

    Other Projects and Accomplishments

    Research Incubation project on “Financial Impact of COVID-19 Pandemic: An Event Study on Indian Companies”

    First Place in Intra-Institutional Competition 2020 Marketing Round

  • DHARMAN JOSHI

    Qualification: B.com

    Work Exp: N/A

    Contact: http://www.linkedin.com/in/dharman-joshi-89b6941a8

    PickMind: Developing GTM strategy for mental wellbeing product

    Other Projects and Accomplishments

    Research Incubation project on “E-Commerce Website Quality Assessment”

  • DINESHWAR ANNADURAI

    Qualification: B.E/B. Tech

    Work Exp:2 years, Amazon, Risk investigator

    Contact: https://www.linkedin.com/in/dineshwar-annadurai-515096141

    Big Basket : Analysing the customer purchase behaviour for the Milk category.

    Other Projects and Accomplishments

    Research Incubation project on “Examining millennials’ adaptation of conversational AI and its impact on brand love: the moderating role of service delivery”

    First prize in Design thinking competition held at Jagdish Seth School of Management

  • GAYATHRI G

    Qualification: B.E/B. Tech

    Work Exp: N/A

    Contact: http://www.linkedin.com/in/gayathri-gothandapani-999086124/

    Big Basket: Analysing the customer purchase behaviour for the Milk category

    Other Projects and Accomplishments

    Research Incubation Project on “The role of expert’s influence vs. celebrity endorsement on brand admiration and intentions to consume OTT content: A millennial perspective”

    First prize in Design thinking competition held at Jagdish Seth School of Management

  • HARSHINI S

    Qualification: B.E/B. Tech

    Work Exp: N/A

    Contact: http://www.linkedin.com/in/harshini-s-691097158

    PeakMind: Developing GTM strategy for mental wellbeing product.

    Other Projects and Accomplishments

    Research Incubation Project on “E-Commerce Website Quality Assessment”

  • HARSHITHA BHUVANENDRA

    Qualification: B.E/B. Tech

    Work Exp: 1.5years, Accenture Solutions Pvt Ltd, Bangalore

    Contact: http://www.linkedin.com/in/harshitha-bhuvanendra-9738a9137

    PeakMind:Developing GTM strategy for emotional upskilling product

    Other Projects and Accomplishments

    Research Incubation Project on “Gamification in Marketing”

  • JANANI SHYAMSUNDAR

    Qualification: B.E/B. Tech

    Work Exp: 3 years, Cognizant Technology Solution, programmer Analyst

    Contact: http://www.linkedin.com/in/janani-shyamsundar-b908b81a8/?originalSubdomain=in

    Pristine Organics Pvt Ltd.: Analyzing the role of product quality and channel on customer purchase behaviour for organic food products

    Other Projects and Accomplishments

    A Research Incubation Project on “The role of a blockchain-based food traceability platform for e-grocers in building customer trust and therefore willingness to pay”

  • K DEEPAKH

    Qualification: B.E/B. Tech

    Work Exp: 1.2 years, Asian Engineering, Business Lead.

    Contact: http://www.linkedin.com/in/deepakh-kannan-6963b3193

    Big Basket: Analysing the customer purchase behaviour for the Milk category.

    Other Projects and Accomplishments

    Research Incubation project on “The role of expert’s influence vs. celebrity endorsement on brand admiration and intentions to consume OTT content: A millennial perspective”

    Vice president -Alumni Relation Student Council, JAGSoM

  • KARAN C SAGAR

    Qualification: B.E/B. Tech

    Work Exp: 5 years, Cognizant, VBHC and polished ride, IT, marketing, and graphic designing

    Contact: http://www.linkedin.com/mwlite/in/karan-sagar

    Ninjacart: Analysis of inefficiencies of supply
    chain across source & destination market

    Other Projects and Accomplishments

    Innovation Incubation Project on “DIAPRO”

  • KOTTI VENKATA SRIKRISHNA

    Qualification: B.E/B. Tech

    Work Exp: N/A

    Contact: http://www.linkedin.com/in/venkata-srikrishna-kotti-b490691b9/

    Adarsh Developing desirability index for understanding purchase intention of luxury homes.

    Other Projects and Accomplishments

    Research Incubation project on “Study of Analytic Capability Assessment of SMEs in and around Electronic City, Bengaluru”

  • KRITIKA GOEL

    Qualification: B.M.M

    Work Exp: 1.7 years, Unacademy, Publicis MSL India

    Contact: http://www.linkedin.com/mwlite/in/kritikaagoel2908

    PeakMind:Developing GTM strategy for emotional belonging product

    Other Projects and Accomplishments

    Innovation Incubation Project on “CaBee”

  • MADHURIMA DUTTA

    Qualification: B.com

    Work Exp: 2 years, DXC Technology, Senior Assistant -.1-year, Northern Trust, Financial analyst

    Contact: http://www.linkedin.com/in/madhurima-dutta-1a2810179

    PeakMind: Developing GTM strategy for mental wellbeing product

    Other Projects and Accomplishments

    Research Incubation Project on “E-Commerce Website Quality Assessment”

  • MAHIMA JHANWAR

    Qualification: BBA

    Work Exp: N/A

    Contact: https://www.linkedin.com/in/mahima-jhanwar-42b695176

    Big Basket :Analysing the customer purchase behaviour for two product

    categories : Meat & fish, Beauty

    Other Projects and Accomplishments

    Innovation Incubation Project on “DIAPRO”

  • MANSHIKHA DENGRA

    Qualification: B.E/B. Tech

    Work Exp: N/A

    Contact: http://www.linkedin.com/in/manshikha-dengra-3284871b8

    LoanTap Financial Technologies: Building marketing strategy for Loantap using tech tools

    Other Projects and Accomplishments

    Research Incubation Project on “Developing a robust marketing attribution model”.

    First prize in Design thinking competition held at Jagdish Seth School of Management

  • MOHAN KUMAR PATHAK

    Qualification: BBA

    Work Exp:3 Months, Yamaha, Business developer

    Contact: http://www.linkedin.com/in/mohan-pathak-1ab3301ab

    LoanTap Financial Technologies: Building marketing strategy for Loantap using tech tools

    Other Projects and Accomplishments

    Research Incubation Project on “Identifying determinants of potential multipliers in digital economy: shared services business model in India”

  • MUKESH KUMAR

    Qualification: BBA

    Work Exp: N/A

    Contact: https://www.linkedin.com/in/mukeh-kumar-1102501b9

    Pristine Organics Pvt Ltd.:.- Analyzing the role of product quality and channel on customer purchase behaviour for organic food products

    Other Projects and Accomplishments

    Research Incubation Project on “The role of a blockchain-based food traceability platform for e-grocers in building customer trust and therefore willingness to pay”

  • PANCHASARA TANUJ ANIL

    Qualification: B.E/B.Tech

    Work Exp: N/A

    Contact: N/A

    PeakMind:Developing GTM strategy for emotional belonging product

    Other Projects and Accomplishments

    Innovation Incubation Project on “WhyWater”

  • POORNIMA SAI

    Qualification: B.E/B. Tech

    Work Exp:5 months, Preludesys sales executive

    Contact: https://www.linkedin.com/in/poornima-sai-02101997

    Big Basket: Analysing the customer purchase behaviour for the Milk category.

    Other Projects and Accomplishments

    Research Incubation project on “Customer Productivity in E-commerce”

  • PRIYAM RAJ

    Qualification:BBA

    Work Exp: N/A

    Contact: https://www.linkedin.com/in/priyam-raj

    PeakMind: Developing GTM strategy for mental wellbeing product

    Other Projects and Accomplishments

    Research Incubation project on “Customer Productivity in E-commerce”

    Started retail women's wear business in 2017

  • REDDY LAKSHMI PRASANNA

    Qualification: B.E/B. Tech

    Work Exp: 2 years, Federal bank, clerk

    Contact: https://www.linkedin.com/in/lakshmi-prasanna-reddy-70378a1a5

    PeakMind:Developing GTM strategy for emotional upskilling product

    Other Projects and Accomplishments

    Research Incubation project on “Developing a robust marketing attribution model”

  • SAKSHI GUPTA

    Qualification:B.COM

    Work Exp: N/A

    Contact: https://www.linkedin.com/in/sakshi-gupta-1105/

    Adarsh Developers:Developing desirability index for understanding purchase intention of luxury homes.

    Other Projects and Accomplishments

    Research Incubation project on “Customer Productivity in E-commerce”

  • SANDEEP K

    Qualification: B.E/B. Tech

    Work Exp: N/A

    Contact: https://www.linkedin.com/in/sandeep-karthikeyan-1b6a621b7/

    Xoxo Day : Building a GTM strategy for Integrated Product.

    Other Projects and Accomplishments

    Research Incubation project on “Building a GTM strategy for Integrated Products of XOXODAY”

  • SATYAJEET TRIPATHY

    Qualification: B.E/B. Tech

    Work Exp: -6 Months, Rakuten, Associate Software Engineer
    -3 Months, House wise, operator manager

    Contact: https://www.linkedin.com/in/satyajeet-tripathy-a59742184

    PeakMind: Developing GTM strategy for emotional upskilling product

    Other Projects and Accomplishments

    Research Incubation project on “Prediction of Enterprise Value through Sentiment Analysis of News data and Financial Data using Machine Learning-Sector IT”

  • SHREYA JOSHI

    Qualification:B.COM

    Work Exp:13 Months, Bachawat and Badalia, Accounts intern

    Contact: https://www.linkedin.com/in/shreya-joshi-1801

    PeakMind:Developing GTM strategy for emotional upskilling product

    Other Projects and Accomplishments

    Research Incubation project on “Examining millennials’ adaptation of conversational AI and its impact on brand love: the moderating role of service delivery”

  • SHUBHAM KUNAL

    Qualification: BCA

    Work Exp: N/A

    Contact: https://www.linkedin.com/in/shubham-kunal-753a17196/

    Ninjacart: Analysis of inefficiencies of supply chain across source & destination market

    Other Projects and Accomplishments

    Innovation Incubation Project on “Kiranakart”

    Certified Google maps reviewer with more than ten thousand reviews

  • SHUBHANGI SUDHAKAR

    Qualification: B.E/B. Tech

    Work Exp: N/A

    Contact: https://www.linkedin.com/in/shubhangi-sudhakar-6b78531b6

    Numly, Inc.:An Exploratory Study to Assess the Market Fit and Opportunity for Peer Coaching Based Co-Learning in India

    Other Projects and Accomplishments

    Research Incubation project on “Applying Artificial Intelligence (AI) to Create Powerful Brand Experiences: A Conceptual Framework”

  • SHUBHI MISHRA

    Qualification: B.E/B. Tech

    Work Exp:18 Months, WizProTek Consulting, Business Analyst

    Contact: https://www.linkedin.com/in/shubhi-mishra-b57a8913a/

    PeakMind: Developing GTM strategy for emotional belonging product

    Other Projects and Accomplishments

    Research Incubation project on “Examining millennials’ adaptation of conversational AI and its impact on brand love: the moderating role of service delivery”

  • SIBIYA CHINNADURAI

    Qualification: BBA

    Work Exp: 2 years, Dell Technologies, Inside sales executive

    Contact: https://www.linkedin.com/in/sibiya-chinnadurai-047401162

    Adarsh Developers :Developing desirability index for understanding purchase intention of luxury homes.

    Other Projects and Accomplishments

    Innovation Incubation Project on “PET LUXURE”

  • SITU RANI

    Qualification: B.COM

    Work Exp:18 Months, Textile business

    Contact: https://www.linkedin.com/in/situ-rani-69bb0a1a7/

    Big Basket : Analysing the customer purchase behaviour for two product

    categories: Meat & fish, Beauty

    Other Projects and Accomplishments

    Research Incubation project on “Enhancing Service Quality of Online Education Platforms”

    Vice president -Hostel (Female) Student Council, JAGSoM

    Intern as Outlook India group as sales executive

    Digital Marketing Intern at Smartknower

  • SOURABH SINGH

    Qualification: B.COM

    Work Exp:N/A

    Contact: https://www.linkedin.com/in/sourabhsingh8279372865

    LoanTap Financial Technologies: Building marketing strategy for Loantap using tech tools

    Other Projects and Accomplishments

    Research Incubation project on “Gamification in Marketing”

  • SUGANTH A

    Qualification: B.E/B. Tech

    Work Exp: N/A

    Contact: https://www.linkedin.com/in/suganth-ashokan-146368b2

    Xoxo Day : Building a GTM strategy for Integrated Product.

    Other Projects and Accomplishments

    Research Incubation project on “Building a GTM strategy for Integrated Products of XOXODAY”

    Certificate of Appreciation for startup competition organized by D2C

  • SUKRUTA B

    Qualification: B.E/B. Tech

    Work Exp: N/A

    Contact: https://www.linkedin.com/in/sukrutha-b-8aa4861b8/

    PeakMind: Developing GTM strategy for emotional upskilling product

    Other Projects and Accomplishments

    Research Incubation project on “The role of expert’s influence vs. celebrity endorsement on brand admiration and intentions to consume OTT content: A millennial perspective”

  • SUMANT KUMAR

    Qualification: B.E/B. Tech

    Work Exp: N/A

    Contact: https://www.linkedin.com/in/sumant-kumar-b1a849b5/

    Adarsh Developers :Develop desirability index for luxury homes

    Other Projects and Accomplishments

    Innovation Incubation project on “Kiranakart”

  • SUMEDHA SHRIVASTAVA

    Qualification: B.E/B. Tech

    Work Exp: N/A

    Contact: https://www.linkedin.com/in/sumedha-shrivastava-61b7b212b

    Numly, Inc.: An Exploratory Study to Assess the Market Fit and Opportunity for Peer Coaching Based Co-Learning in India

    Other Projects and Accomplishments

    Research Incubation project on “Applying Artificial Intelligence (AI) to Create Powerful Brand Experiences: A Conceptual Framework” Winner of Intra College Marketing Case study competition

    Finalist of Design Thinking Exhibition

  • T M ESHWAR

    Qualification:BBA

    Work Exp: N/A

    Contact: https://www.linkedin.com/in/tm-eshwar-735a95195

    PeakMind: Developing GTM strategy for mental wellbeing product

    Other Projects and Accomplishments

    Research Incubation project on “Developing a robust marketing attribution model”

  • TANU SHREE

    Qualification: BBA

    Work Exp: N/A

    Contact: https://www.linkedin.com/in/tanu-shree-830a121a6/

    PeakMind: Developing GTM strategy for emotional belonging product

    Other Projects and Accomplishments

    Research Incubation project on “Applying Artificial Intelligence (AI) to Create Powerful Brand Experiences: A Conceptual Framework”

  • UTKARSH PANT

    Qualification: BBA

    Work Exp: N/A

    Contact: https://www.linkedin.com/in/utkarsh-pant-1732b4186/

    Pristine Organics Pvt Ltd.: Analyzing the role of product quality and channel on customer purchase behaviour for organic food products

    Other Projects and Accomplishments

    Research Incubation project on “The role of a blockchain-based food traceability platform for e-grocers in building customer trust and therefore willingness to pay”

  • VANSHIKA KHANDELWAL

    Qualification: B.COM

    Work Exp: N/A

    Contact: https://www.linkedin.com/in/vanshika-khandelwal-3435b21b4

    PeakMind: Developing GTM strategy for emotional belonging product

    Other Projects and Accomplishments

    Research Incubation project on “E-Commerce Website Quality Assessment”

  • VERIN DSOUZA

    Qualification: B.E/B. Tech

    Work Exp: 1 year, IBM, Tech support associate

    Contact: https://www.linkedin.com/in/verin-d-souza-a4366980/

    TEG Analytics:Talent Branding

    Other Projects and Accomplishments

    Innovation Incubation Project on “CaBee”