Jagsom

GLOBAL MARKETING
CONSORTIUM 2022

10th AIM-AMA Sheth Foundation Doctoral Consortium
18th June – 23rd June 2022 (ONLINE)
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The AIM-AMA Sheth Foundation Doctoral Consortium aims to provide a platform to share and to stimulate new thoughts, approaches, and quantitative/ qualitative investigations in the dynamic field of Marketing to advance the extant knowledge in the field. The consortium brings together…

HIGHLIGHTS OF THE CONSORTIUM

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Leading Marketing Faculty
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Master Classes
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Global Cafes
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Learning Opportunities

CO-CHAIRS

Prof. A Parasuraman

Pro-Chancellor, Vijaybhoomi University, India
Mentor, AIM-Parasuraman Center for Service Excellence, Jagdish Sheth School of Management, India
Emeritus Professor & James W. McLamore Chair Emeritus, University of Miami, USA

Prof. Atish Chattopadhyay

Professor of Marketing and Director, Jagdish Sheth School of Management, India
Vice- Chancellor, Vijaybhoomi University, India

Prof. A Parasuraman

Pro-Chancellor, Vijaybhoomi University, India
Mentor, AIM-Parasuraman Center for Service Excellence, Jagdish Sheth School of Management, India
Emeritus Professor & James W. McLamore Chair Emeritus, University of Miami, USA

TRACKS

B2B and Sales

Consumer Behavior

CSR and Cause-related Marketing

Innovation

Marketing Strategy

Branding and Brand Management

Cross-cultural and International Marketing

Customer relationship/engagement

Modeling and Empirical Analysis

Service Marketing

ORGANIZING COMMITTEE

Prof. Denish Shah

Barbara and Elmer Sunday Associate Professor of
Marketing, Director of the Social Media Intelligence Lab
and Director of the Marketing (CMO) RoundTable,
Georgia State University.
USA Convenor,
Doctoral Consortium Chair- Global Café

Prof. M Sivagnanasundaram

Associate Professor and Chairperson (Marketing),
Jagdish Sheth School of Management (JAGSoM),
India Convenor,
Doctoral Consortium

Mr. Jayant Shah

Executive Director Academy of Indian Marketing (AIM)

Prof. Pooja Gupta

Assistant Professor,
Head-Case Development,
Jagdish Sheth School of Management (JAGSoM)

Dr. Kavya TB

Research Fellow,
Jagdish Sheth School of Management (JAGSoM)

Mr. Geo George Philip

Head-Operations,
Research Resource Centre,
Jagdish Sheth School of Management (JAGSoM)