Prof. Aparna Labroo
Dr. Labroo is a Consumer Psychologist and Professor of Marketing at Northwestern University’s Kellogg School of Management. Her research investigates how people can be nudged into taking actions beneficial to them and to society in the long run. Her specific expertise is in understanding how people’s feelings impact judgment and decision-making, including their consumer choices, persuasion, health-regulation, self-control, pro-social action, and creativity. Her research has featured in New York Times, Time, MSN, Forbes, Financial Times, Business Week, Scientific American, and other leading media outlets and she has presented this research a several leading business schools and psychology departments worldwide. She is recipient of the Society for Consumer Psychology Early Career Award, is currently the Editor-in-Chief of Marketing Letters, has served as an Associate Editor Member for Journal of Consumer Research and Journal of Consumer Psychology, and serves on the editorial/advisory boards of several journals.
Before joining Kellogg, Dr. Labroo served as the Patricia C. Ellison Professor of Marketing at University of Toronto’s Rotman School of Management, and as Assistant and then Associate Professor of Marketing at Chicago Booth. She has an MBA from the Indian Institute of Management (Ahmedabad) and her PhD is from Cornell.