Prof. Krishna Teja

Assistant Professor

Area: Marketing

Prof. Krishna Teja Perannagari is an Assistant Professor in the area of Marketing at Jagdish Sheth School of Management, Bengaluru Campus. He obtained his Ph.D. from Indian Institute of Management, Kashipur for his thesis on Augmented Reality Shopping Experience. Before joining JAGSOM, Krishna Teja was working with MICA – The School of Ideas as assistant Post-Doctoral Fellow. He also worked as a full-time software developer at EPAM Systems, Hyderabad and as an intern for Google summer of Code. He was also associated with Doon Business School, Dehradun and Graphic Era Hill University, Haldwani as visiting faculty. His areas of teaching and research interests include Marketing Analytics, Political Marketing and Consumer Behavior.

Educational Qualification:

  • Ph.D., Indian Institute of Management, Kashipur - 2022
  • MBA, JNTU College of Engineering, Hyderabad (University Campus) - 2016
  • B.Tech, JNTU College of Engineering, Hyderabad (University Campus) - 2014

Work Experience:

  • Assistant Post-Doctoral Fellow, MICA, Ahmedabad (September 2021 to March 2022)
  • Junior Software Engineer, EPAM Systems, Hyderabad (July 2016 to May 2017)
  • Intern, Google Summer of Code (May 2014 to August 2014)

Journal Publications:

  • Perannagari, K. T., & Chakrabarti, S. (2019). Factors influencing acceptance of augmented reality in retail: insights from thematic analysis. International Journal of Retail & Distribution Management. [ABDC - A category]
  • Perannagari, K. T., & Chakrabarti, S. (2020). Analysis of the literature on political marketing using a bibliometric approach. Journal of Public Affairs, 20(1). [ABDC - B category]


Book Chapter:

  • Perannagari, K.T., Gupta, V. (2022). Recent Trends in Digital Infrastructure in India. In: Jadhav, P., Choudhury, R.N. (eds) Infrastructure Planning and Management in India. Studies in Infrastructure and Control. Springer, Singapore.