Research & Knowledge

JAGSOM’s Focus on Knowledge Creation

JAGSOM has positioned itself as a ‘Professional School’ which emphasizes teaching pedagogy and organizational impact, in preference to scholarly impact and research. Faculty members and students are actively involved in research to create and disseminate knowledge with a professional, practice-oriented focus.

Source: C. Ivory, P. Miskell, H. Shipton, A. White, K. Moeslein and A.Neely, The future of business schools in the UK: Finding a path tosuccess (London: Advanced Institute of Management Research, 2006).

JAGSOM has identified three distinct areas for thought leadership and aims to create, develop and disseminate ICs in these areas that have impact on practice, teaching and scholarship:

  • Service Excellence
  • New Age Start-Ups and Industry 4.0
  • Business Responsibility and Socio-Economic Impact

Publication Updates

JAGSOM Faculty members regularly publish their research works in top peer reviewed journals, with high impact on Business & Society including 3 papers in ABDC ‘A’ category journals in 2020 alone. Faculty Members regularly publish industry relevant articles in the Mainstream Media, in publications such as The Hindu, The Times of India and Business World.

A few select publications of the faculty in 2020 are highlighted:

Prof. PS James

Prof. James’ research paper - ‘The effect of Hatha yoga intervention on students' creative ability’ was published in the ABDC ‘A’ Category journal – Acta Psychologica, which discusses the effect of Hatha yoga intervention and how it significantly increases divergent thinking, a component of creativity, among people with no regular yoga practice.

Research Paper

Prof. Rajesh Kumar
Associate Professor

Prof. Rajesh’s research paper ‘Barriers to Service Recovery in B2B Markets: A TISM Approach’ which was published in the ABDC ‘A’ Category journal – Journal of Business and Industrial Management, discusses about the critical area of service failure in B2B in the context of IT-based services and examines those factors that have greater influence on service recovery outcomes.

Research Paper

Prof. Ambika Prasad Nanda
Assistant Professorr

Prof. Ambika’s research paper - ‘Binge watching: An exploration of the role of technology’ was published in the ABDC ‘A’ Category journal – Psychology and Marketing. The study conceptualizes binge watching needs and examines their effect on the gratifications obtained from binge watching. The author apply the lens of uses and gratifications (U&G) theory for model development and test the model empirically, using data from two cities in India.

Research Paper

Prof. Ambika’s research paper - ‘Children in the digital world: exploring the role of parental–child attachment features in excessive online gaming’ was published in the ABDC ‘B’ Category journal – Young Consumer. This research aims to examine the role of parental attachment variables in enhancing children’s self-control behaviour in counteracting the adverse effects of excessive gaming.

Research Paper

Dr. Atish Chattopadhyay

Dr. Atish’s article ‘Curriculum 4.0 for Industry 4.0’ discusses about the tectonic shifts in the techno-socio-economic landscape and the digital revolution occurring in Industry 4.0, which is ushering in the shift from an industrial to a knowledge economy. The article discusses the main features of Curriculum 4.0, which will ensure that students are equipped with the skills to succeed in Industry 4.0.

The article was published in ‘Global Focus’, the business magazine of the European Foundation for Management Development (EFMD).


Prof. Anand Narasimha

‘Human Analogy: A Framework for Brand Anatomy’ was published by Anand Narasimha, Professor-Brand Marketing at JAGSOM in, India’s leading marketing & advertising portal.

Prof. Anand’s article discusses the Human Analogy Framework which is defined as the key elements of a brand as a ‘person’. The article helps integrate and differentiate between concepts which are often confused with each other, like (brand) identity, positioning, personality and essence. It further goes on to arrive at a new definition for brand marketing and also provides a checklist for building a brand as a person.


Edited Volumes

SIP White Paper Series

The top 6 student-faculty white papers of the PGDM 2019-21 Batch from their Social Immersion Projects (SIP) were selected through blind review process. These were then compiled and edited by Prof. Nina Jacob. The SIP White Paper Series: ‘The Impact Of Socially Responsible Business Education’ was published as an Edited Volume and was unveiled at the Founder’s Day celebrations.

Request For Problem (RFP) Edited Volume

The shortlisted White papers of the students of the PGDM 2019-21 Batch from their Request For Problem (RFP) projects were edited and were compiled into an Edited Volume – ‘Learning by Solving: A compilation of White Papers’.

Innovation Incubation (II) Edited Volume

The Edited Volume of selected Innovation Incubation projects of the PGDM 2019-21 Batch was compiled and edited by Prof. Kamalika Chakraborty. The Edited volume was published and unveiled during the Founder’s Day celebrations.

Research Resource Centre

The Research Resource Centre at JAGSOM was set up with the vision of enabling collaborative research among the faculty, students, and practitioners in India and across the globe.

The dynamic business environment, regulatory challenges and demographics of India, makes it an attractive hotspot for research in emerging markets, as well as in other areas of social sciences, humanities, and management research.

The strategic objectives of the Research Resource Centre are as follows:

  • New knowledge creation through the intellectual contribution activities of the faculty and Centres of Excellence of JAGSOM
  • Supporting the IC activities of the faculty and the Centres for establishing thought leadership in the impact areas of a) Practice b) Scholarship c) Pedagogy, to ensure maximum impact and visibility of the faculty & the business school.
  • Bolstering thought leadership & IC through collaborations with Corporates and International Academicians, for various collaborative research projects and studies.

2021 Doctoral Consortium

The biggest ever Doctoral Consortium in India with a global footprint was conducted in virtual mode at Jagdish Sheth School of Management (JAGSOM) from the 25th of June to the 30th of June.

The 9th AIM-AMA Sheth Foundation Doctoral Consortium was held under the aegis of the Sheth Foundation founded by Prof. Jagdish Sheth, in association with Academy of Indian Marketing (AIM). The Doctoral Consortium was Co-Chaired by Prof. A ("Parsu") Parasuraman, Pro-Chancellor, Vijaybhoomi University, India & Emeritus Professor, James W. McLamore Chair Emeritus, University of Miami, USA and Dr. Atish Chattopadhyay, Professor of Marketing and Director, Jagdish Sheth School of Management, India & Vice-Chancellor, Vijaybhoomi University, India.

The Consortium attracted 80+ leading Marketing faculty of global repute across 20 countries including the Editors of 17 prestigious Marketing Journals. The Consortium was attended by 156 Doctoral Scholars and Young Faculty from 14 countries across the globe.

The participants of the Consortium represented premier institutions in North America including the USA and Canada; South America including Argentina; the Middle East & Africa including Ghana, Nigeria, Egypt, Turkey, Israel, South Africa, the UAE; South East Asia including India, China, Taiwan, Singapore, Philippines, Japan; Europe including the UK, Italy, France, Portugal, Norway, Netherlands; Eastern Europe including Kazakhstan as well as Australia & New Zealand.


‘Convergence’ is JAGSOM’s annual global research conference, that aims to bring researchers and practitioners together, to share knowledge on contemporary topics in management.

The theme for Convergence 2020 the (14 edition of the conference) is ‘Winning through Service Excellence: Theory and Practice’

FOCUS: International Journal of Management

FOCUS: International Journal of Management, is a biannual publication, brought out by JAGSOM, with a view to publish rich, insightful and contemporary research articles, dealing with industry focused, applied issues of management. The research papers are planned to foster a better understanding of the theories and practices of management and thus particularly focus on problem-solving approaches, relevant to the practicing executives and as well academicians engaged in the related fields.

Being a business management journal, FOCUS intends to rationalize both conceptual ideas and theory developments, along with operationalization aspects of the developed concepts and theories in the contemporary business applications. Business case studies and practice oriented applied research are of immense interest of the journal.