Dr. Seena Biju


Area: Digital Business and Analytics Area

Dr Seena Biju is a Professor in the domains of Business Analytics and is the Chairperson – Executive Education with JAGSoM.  She joins JAGSoM after having served a long-standing tenure with the Manipal Group (2007 to 2021) and the Bharathiya Vidya Bhavan (1995 to 2007). She was the Chairperson, PGP at the prestigious T. A. Pai Management Institute, Manipal (2014-2018), before moving to Manipal International University, Malaysia where she served as Dean of the School of Management and Business (SOMB) with her last posting as the Associate Director & Head -Collaborations  (Domestic & Global) at Sikkim Manipal University . 

Dr Seena earned her PhD in ‘The 6-Sigma strategy in quality metrics of services in academic institutions’ from the Dept of Statistics, MAHE, Manipal. She is a Lean Six Sigma Black Belt Certified , an MSc in Applied Statistics, an MBA (Operations) and an alumnus of the Indian Statistical Institute India.

Dr Seena is a Professor from the domains of Data Science, Statistics & Operations and has more than two and half decades of experience in teaching Business Statistics, Probability, Decision Theory, Quantitative Techniques, Research Methodology, Business Research, and related topics in Doctoral, PG & UG programs of various disciplines. She also coaches and facilitates workshops for Industry executives in Quality Management, Six Sigma and Data Analytics.  

She has several international journal publications and conference papers to her credit, including Scopus Indexed and ABDC listed journals. She has conducted and co-organized workshops in Big Data Analytics, Research and Statistical Analysis and has been an invited speaker on several occasions for her areas of expertise. Her paper ‘Conforming Aaker’s Brand Personality Dimensions on the Advertising Industry – A study in the UAE’ was awarded the best paper award at the 11th International Business and Social Sciences Research Conference, Dubai, UAE. Currently, she also serves as Faculty Advisor with the MAHE- FAIMER International Institute for Leadership in Inter-professional Education, Manipal, and is a fellow with the World Business Institute, Australia.   

Dr Seena is a trained Coach and has been on the Leadership Advisory Team for students at the TAPMI Leadership Center.